Friday, September 23, 2011

Much better than Rock in Rio… SWU!

Analyzing that small actions are able to produce good effects, it was created a movement of awareness called SWU (Starts with you). This project involves mixture of music, culture and sustainable development which it gathers several national and international celebrities of music.
The aim of this festival is to make people change their actions in favor of the environment, giving ways to become their routine more sustainable.
The first edition was in October 2010 in Itu - São Paulo. The outcome of the festival was so good that in this year the event is going to happen again on 12, 13 and 14 of November.
Among international attractions we can highlight The Black Eyed Peas, Kanye West, Snoop Dog, which represent American music.
However, there will be not so famous bands like: Modest Mouse (see the video below), a band of indie rock from USA; '311' band that mixes punk rock, funk rock and reggae. These groups will share the stage with Black Eyed Peas and Kanye West.

Bad points about SWU 2010:

Last year the gates were opened with a delay of two hours, people had problems with the card system and found it difficult to leave the festival.
The same drinks were sold with different prizes and the food was not enough. After the last show, the food was over, creating a lot of panic, people in queue started complaining and yelling at the staff.
On camping the check-in caused queues because they had to open each handbag for security reasons and there was a specific limit of time to have a shower. 
It’s expected that the organization of the event fix these points so that people enjoy it and there can be more editions.
So, are you going to SWU?

P2  Fridays 16:00  Teacher Rachel Delphim